We talked about how having a good video to share gave you an obligation to share it. There are plenty of ways to make sure your video gets out there:

Those 9 people will tell 9 people…

• Tweet it
• Blog about it
• Link to it in comments

But if you’re the only one sharing it, it’s only going to go so far. Finding someone else who is also passionate about your performance allows your video to reach so many people that you’re not connected with ([title of show] anyone?). Finding very influential people who are very passionate about it adds an even bigger level (isn’t this why producers exist?).

Who better to have as your biggest supporter than the writer of the music you’re singing himself? This week’s #NMTvotw has a great story because it’s about someone just like you who did a great performance and wanted to get his video out there by posting it on YouTube. The only difference is that the writer discovered it and fell in love, sharing it with all of his supporters.

Some things you can do to help the writer find and fall in love with your video:

• When posting the video, make sure the writer’s name is either in the title or the description. This will help YouTube searches and Google Alerts, as well as give credit for the song to the person who wrote it.
• When tweeting about the video, mention the writer with their twitter handle. This will not only call the video out to the writer, but to those who search for the writer.

And so it is with the support of #NMTWriter Scott Evan Davis, we feature Ashton, singing I Am for this week’s #NMTvotw.

There are many ways to get people to love and share your video. The coolest way? Send it in to be featured in #NMTvotw (#NMTsongs only). Post a comment here, or tweet it with #NMTvotw.

Other ideas for spreading the love? Let us know!

The post #NMTVotW: Extended Marketing appeared first on The NewMusicalTheatre.com Green Room.